HAOFA Building Materials' 2025 Gypsum Board Business Grows 35% YoY, Green Products Drive Global Market Expansion
The performance growth stems from product technology iteration and targeted global market layout. Focusing on the global demand for green building materials,HAOFA Building Materials' low-formaldehyde gypsum boardshave obtained EU CE certification and US LEED green building certification, with formaldehyde emission ≤0.025mg/m³. It also optimized the moisture-proof formula, reducing water absorption by 40% compared with ordinary products in humid environments—successfully entering high-end scenarios such as overseas luxury residential projects and commercial complexes. In 2024, it established strategic cooperation with 3 international TOP 30 construction groups, providing Gypsum Board products for 15 overseas affordable housing projects and 9 shopping malls in Southeast Asia and the Middle East, with a customer repurchase rate of 72%.
Notably, the company's gypsum boardshave gained high recognition from overseas clients due to their practical performance. For instance, in the Berlin Green Residential Complex project (Germany), the low-formaldehyde gypsum boards helped the project meet the EU's strict "Passivhaus" standard, with the client noting that "the material’s easy installation cut construction time by 15% while ensuring indoor air quality." In the Bangkok Central Plaza Extension (Thailand), the moisture-proof gypsum boards maintained stable performance even in the region’s long rainy season, solving the common problem of board deformation in humid climates—leading the local developer to sign a 3-year long-term supply agreement. Such positive feedback has further boosted the brand’s reputation in key global markets.
In terms of channels, the company expanded online and offline global networks simultaneously: offline, it added 80 regional distribution centers in Southeast Asia, the Middle East, and Central and Eastern Europe, covering the local residential and commercial renovation markets; online, it launched "gypsum board + local installation service" packages on cross-border e-commerce platforms such as Amazon Business and Alibaba International, with online sales volume growing by 58% YoY, solving the "purchase-construction" one-stop demand for global consumers.
Talking about future plans, the head of HAOFA Building Materials' Gypsum Board Division stated that in 2025, the company will increase R&D investment in new lightweight gypsum boards, plan to launch recyclable gypsum board products that meet global environmental standards, and further expand into the European and Latin American markets. The goal is to achieve another 30% YoY revenue growth and further consolidate its leading position in the global green gypsum board sector.
