Driven by both policy and demand, the international trade pattern of XPS wallpaper is undergoing new changes
Emerging markets have become the core engine of growth. The Central Asia region has benefited from infrastructure projects such as the "Road to Light", leading to a sharp increase in the demand for building insulation materials. XPS wallpaper, as an energy-saving building material, has been included in the key procurement list. The South African market performed particularly well. In January 2024, the import volume reached 122 tons, surging by 150% year-on-year. Among them, Chinese suppliers, with a supply of 88 tons, occupied 72% of the market share and accounted for 20% of the value. The EU market has also maintained a steady growth. The annual transaction volume of wallpaper products imported from Germany to Luxembourg has reached 48 million euros.
Chinese enterprises have seized the initiative by virtue of their technological advantages. Leading enterprises such as Nanjing Faningge have adopted their independently developed CO₂ foaming technology to produce low-GWP XPS products that have passed multiple country certifications and are exported to over 20 countries including Romania and Kazakhstan. Yiwu Market, relying on the "Merchant credit Insurance" policy, provides risk protection with a maximum coverage of 100,000 US dollars and an 80% compensation ratio for the export of XPS wallpaper. The export value of related products is expected to increase by 18% year-on-year in 2024.
Industry experts point out that as global energy-saving standards become stricter and infrastructure in emerging markets expands, XPS wallpapers with environmental protection certifications and suitable for multiple scenarios will dominate trade flows. Enterprises need to accelerate technological iteration and regional layout, leverage trade safeguard policies to address the risk of cash collection, and seize the opportunities of industry transformation.
